Bell Helmets

Client hired me to manage the Bell Joy Ride Program and Ambassador team of 11 women across the US. Built the social media and program strategy with the goal of expanding each of the cities and communities to get more women on bikes. Designed and managed the development of an entirely new refreshed brand and website for the program.

Work Provided: Marketing strategy and internal team and external team management, website design and development, social media strategy and management, lifestyle and product photography, ongoing marketing and business consulting, Domestic ambassador event planning and management on-site